Ethical Clothing Is The Next  High Street Trend

The business world is awash in green. Companies big and small, private and public, have jumped on the green bandwagon in a big way, tried to make their brands and marketing messages appeal to a public increasingly interested in protecting our environment and reducing its collective carbon footprint. Despite of lots good intentions, relatively little sustainability work has actually been done. In their rush to be "seen to be green", manufacturers and retailers have leapt in without thinking about whether even their green labels are meaningful to us.                                                                                                                   
  “Ethical clothing is likely to be the next important high street trend” J. Sheperdson  

Our awareness about sustainability is flying high.  Sure, we're recycling more.  And we are more likely to buy "green" products and are willing to pay more for them. And we are too bombarded with issues from a variety of sources and that they need clear and simple messages. We are more sophisticated than before. But the lack of discerned labelling is leading to confusion as no single label covers all ‘green’ areas. We are also more skeptical of "greenwashing" - company claims of being green.  
 
Sure, we are more widespread and consequently more influential than ever before. We use our purchasing power to express social/political concerns: We want to buy natural and organic products for health reasons.

But, we are still struggling with the idea of both making our day-to-day practices more sustainable, and hopefully doing so in a profitable or money-saving way. We are still limited in our choice of genuine green goods; we would buy more if we had more confidence in labelling and if there were a wider availability of green goods.  Sometimes, admittedly, we buy from firms that we view as unethical as they are but we do not think there are any alternatives.

Never mind the consequences of failure, even though it is most people's focus.  Rather, mind the rewards of success.  In an age of rapid ecological destruction, and massive cultural and personal distortions there still remains, like a lighthouse beacon, the possibility of an effective reaction.   

Greensense aspires to enable each one of us to discover our inner eco-conscious self-artist, designer, and innovator in areas of fashion, living, health & beauty, gadgets, architecture, and music; and for us to come together to lend the power of our voices to push the issue forward. These voices will bring up the volume. Get contagious. Effect change. Green is not only in buying a light bulb. It's also in changing the minds that affect the design of goods.  We might be a ‘confused but willing’ group to explore ideas and gain discerned knowledge about "greening" the eco-system such as coming up with fresh and alternative approaches to manufacturing, transportation, and packaging disposal.

We aim to stimulate and nurture the creation of green goods, expand the availability of alternative goods for growth and ingenuity.